Big Brother, Meet Google Glass

A clever film that is equal parts sci-fi, equal parts satire.

Nearly two years ago, Google’s Project Glass created waves among technological circles that carried over well beyond the industry and became a talking point in pubs and cafes as much as in plush tech offices across the world. The reason: Google Glass is a captivating concept at its heart, a giant leap of innovation and imagination plunging us into what could well be a reality straight out of a science fiction book. Google Glass seeks to combine information with the physical environment in a seamless piece of hardware.

Of course, all things considered, Google’s latest futuristic project has invited sharp criticism, notably relating to the possibility of Project Glass’s intrusive advertising. Some critics have argued whether such a device is really necessary, given that our smartphones are able to do the job well.

Now, from the Bezaleal Academy of Art students Eran May-raz and Daniel Lazo, comes this short film, Sight, which is Google Glass’s cleverest criticism yet. Although never directly referencing either Google or Project Glass, Sight nevertheless takes us through a journey of a future riddled with the same technology. It is a clever, tongue-in-cheek look at our future and our technology, with distinctly dystopian overtones.

Google Glass illustration credits: Torsten Odenthal